Have We Reached 'Peak Social Experiment Ad'?... Oasis Thinks So

The new Oasis spot directed by Black Dog Films’ Jamie Delaney puts a light-hearted spin on a familiar advertising trend - the ‘social experiment ad’ that allows a representative, apparently randomly selected, cross-section of society to learn trite lessons about humanity and ‘togetherness’ through coming together over a brand via some bizarre challenge.

 

The measured, self-aware ad, created by agency The Corner, parodies the current desire of brands to align themselves with social movements, before it descends into double-ended slapstick tomfoolery.