Havas Worldwide Sends Most Interesting Man in the World to Mars

Dos Equis is saying #AdiosAmigo to 'The Most Interesting Man in the World,' as he heads on a one-way 'Mission to Mars.'  

The new spot, created by Havas Worldwide, will be the last commercial featuring actor Jonathan Goldsmith as 'The Most Interesting Man in the World.' The spot launched today on Dos Equis, and the full 60 second spot will exclusively air tomorrow (March 10th) during the Cleveland Cavaliers and Los Angeles Lakers NBA game on TNT (the last match-up between Kobe Bryant and LeBron James).

Fans can rest assured that Dos Equis will reveal a new Most Interesting Man in the World in 2016 - this is not the end of the campaign, but an evolution.