Grit, Intelligence and Skill Showcased in New Spot for the United States Air Force Academy

Grit, intelligence, skill, strength and patriotism are just a few of the many qualities exemplified by the Cadets of the US Air Force Academy as seen in a new spot aimed at students who have what it takes to become a part of this prestigious institution.

The project was directed by Jeff Bednarz for agency GSD&M and filmed on location at the campus of the academy, a National Historic Landmark where over 4,000 students participate in military training, academics across 32 disciplines, as well as athletic and character development programs.

The campaign includes a 30-second film for broadcast, as well as social media companion pieces.