Grandfather Imparts Wisdom on His Grandson in Touching Mercedes-Benz Film

Germany agency antoni has launched its latest campaign for the Mercedes-Benz B-Class. Titled 'Justify Nothing', the campaign centres around a TV spot featuring a university professor who takes his small grandson to work with him, imparting sage words of wisdom along the way. 

This new B-Class Mercedes-Benz commercial teaches us that society is changing, and that things work differently. Life is not always a fairy tale and sometimes we find the need to justify our choices and actions. 

Lisbon, Portugal, was the set for the TVC from Pulse Films and director D.A.R.Y.L. Production Portugal provided locations, top notch equipment and the crew for the production.

"Industries all over the world are starting to notice and recognise what Portugal offers," says Patrícia Lino, MD and EP at Production Portugal. "That’s why important brands such as Mercedes-Benz and others keep choosing Portugal as key destination to shoot."