Geometry Reconnects Emigrant Parents with Children Back Home Through Reading

Geometry Global Argentina and children’s publisher Pequeño Editor have launched a new initiative that really pulls at your heartstrings. Understanding the present circumstances of the Venezuelan people who were forced to migrate to Argentina leaving their young children behind, the publisher brings to light a fundamental issue in raising children: the importance of reading to them before they go to sleep and the unique connection that this moment creates, in a moment where there is so much disconnect.

The agency recorded the voices of parents reading children's books, then created a device that would allow the children to read along with their parents' voices - no matter where they are.

Tony Waissmann, CCO of Geometry Argentina comments: "This project is very special and when it began to take shape it became even more special. We were all excited, we cried every step of the way, our hearts melted with the stories of Virginia and Reinder and a unique connection was forged between us and our amazing client.

"It was a project that seemed impossible, there were many difficulties we needed to overcome - filming there, sending things, everything was very difficult to do but we were not afraid. We looked at each other and said: "Ok, let's do it". From there on it was a joint effort to reach our goal and as we moved forward - and obstacles kept appearing - it only made us want it more. The same thing happened to the client, they loved the idea from the start, but they looked at us and said: 'Are you sure that we can do it?'. 'Yes', we said, 'We are sure'. And here we are presenting it.

Raquel Franco, director of Pequeño Editor, said: "We have been developing picture books for children for over 16 years. And throughout these years we have always tried to communicate the importance of reading during childhood and that it be an activity where adults get involved. We wanted to create a campaign to encourage reading that shows our identity, our love for that unique bond that is generated when sharing a story. In that sense, every meeting with Geometry was an injection of adrenaline, conviction and confidence. We knew that we had found that idea, that task that showed our vocation and our project. Virginia and Reinder brought to life the stories. Geometry did a job that seemed infinite. 'Cuento con voz' is both a concrete and an effective device and is a clear way of sharing our message."