Gatorade and TBWA\Chiat\Day LA Prove that 'The Best Fuel The Best'

The latest global push for Gatorade from TBWA\Chiat\Day LA - The Best Fuel The Best - explores what drives world’s best footballers: While a brilliant dribble, a jaw-dropping play or an amazing goal from an opponent can spur players to be better, ultimately, it’s rivalry that is the most critical motivator. The campaign content features the rivalry of the greatest clubs in the world in the most competitive arena: UEFA Champions League. At the end of the day, the best fuel the best. And Gatorade fuels them all.

The campaign is launching across several global markets this week in conjunction with the UCL Quarter-Finals Second Leg.