Ford's New Territory Is So Affordable You Can Buy it from a Food Delivery App

Wunderman Thompson launches its latest campaign for the new Ford Territory, that is so affordable you can buy it from a food delivery app.

The objective was to launch the all-new Ford Territory, a high quality SUV that was introduced to fill the gap they had in the low price spectrum, targeting price sensitive customers who are after affordable SUVs.

In a bold and unprecedented move, Aljazirah chose to go against traditional marketing tactics and disrupt the automotive category by collaborating with the #1 food delivery app in the kingdom, HungerStation, and sell the car right there to show how affordable it is. People can choose the car type, pick their favourite colour, select what extra services to add, and then pay through the app.

Why HungerStation? Because it is the most popular food delivery app in the Kingdom with more than two million active users, most of which are young adults, and that exactly the target audience Aljazirah is after.