Ford Says Your Feet Have Potential in New Campaign from BBR Saatchi & Saatchi

The Ford Kuga has a unique feature: a foot-activated lift gate that allows you to open the car's boot simply by positioning your foot under the rear bumper.

 

To communicate this amazing new piece of technology, BBR Saatchi decided to celebrate the foot by showing people who did truly memorable things with their feet: people like Neil Armstrong, Michael Jackson, Dorothy from "The Wizard of Oz”, Godzilla, Lionel Messi…and now you.  A unique print campaign illustrated by artist Ido Hirshberg depicts these famous feet. 

 

Make no mistake. Your feet have got potential.