Football is for Everyone in NFL Spot Championing Diversity

For far too long, football has been perceived as being played by only one type of person. The truth is however that the game of football is as diverse as those who love it. Simply put, football is for everyone. 

In the new film 'Football is for Everyone' from the NFL in partnership with The Trevor Project and creative agency 72andSunny Los Angeles, the league redefines the game to be inclusive of all different types of fans, coaches and players. The film also features The Trevor Project to highlight life-saving resources for LGTBQ+ youth. 

“This spot is about celebrating Pride, and the importance of inclusion,” said Tim Ellis, EVP and chief marketing officer at the NFL. “It’s imperative that we use our voice and leverage the NFL platform to drive positive change, which includes supporting what our players care about and what they stand for.”

“We still have a lot of work to do, but by partnering with organizations like the Trevor Project and GLAAD, we’re working towards letting the LGBTQ+ community know football is for them and we’re committed to making the game inclusive for all,” said Sam Rapoport, NFL’s senior director of diversity, equity and inclusion.

'Football is for Everyone' went on air from June 28, Pride Day on broadcast, digital and across NFL owned channels. It will also air Monday night during the NBA Conference Finals on ESPN.