Filmgraphics Delivers “Aussies Suck” for UK’s Sanitarium Up&Go

Filmgraphics Entertainment director Ariel Martin worked with UK agency The Red Brick Road to bring to life this cheeky VOD called “Aussie’s Suck” for the launch of the Sanitarium Up&Go brand in the UK.

The agency and client were looking forward to an exciting shoot in Sydney and an exciting shoot is definitely what they got, with the lead talent having to leave set about an hour after shooting started to be at the premature birth of his first child. 

He did return in the afternoon to keep filming, and with some clever script editing, the spot was finished. 

Shot on and around the iconic Bondi Beach, the idyllic scenery encapsulates the beauty of the Australian lifestyle and people for the UK audience. 

This tongue in cheek spot is typically Australian, right down to the light hearted humour, insulting the people we admire with a smile, and a simple line  “They suck!”