Feel True Power with 215 McCann’s Xbox One X Campaign

It’s an exciting time for Team Xbox with Xbox One X launching in all Xbox One markets starting 7th November. Built from the ground-up with 40% more power than any other console, Xbox One X delivers an immersive true 4K gaming and premium entertainment experience. 

In order to appeal to all gamers, 215 McCann has launched ‘Feel True Power’, a campaign that focuses on more than specs. The :60 anthem spot takes the audience on an emotional roller-coaster featuring core responses to power: awe, excitement, fear and passion. It is a direct call-to-action to gamers to feel the emotions of gaming in a way they have never felt before. 

In addition to this spot, the campaign includes over 12 videos that focus in on specific emotional and/or product messaging for various media uses.