senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
GLOBAL
UK
USA
AUNZ
CANADA
GERMANY
FRANCE
IRELAND
EUROPE
ASIA
MEA
LATAM
Creative in association withGear Seven Creative Channel
Group745

FCB West's New Levi's Ad Is Full of Style & Swagger

12/08/2015
Advertising Agency
New York, United States
279
Share
Rattling Stick produces suave new spot directed by Sara Dunlop

A new execution of the global “Live in Levi’s” campaign from FCB West, featuring the 501 CT, launches in U.S. cinemas this week, globally in cinemas later this month and on TV in early September. 

The 501 CT is a modern take on the classic 501, just as the spot is a current take on a classic Levi’s commercial. It features today’s Levi’s guy — he’s as sexy and self-assured as ever but with a modern, softer side. The track, “You Rascal You” by Hanni El Khatib, helps convey the rock and roll Levi’s attitude that has long been a cornerstone of the brand’s essence. 


Agency / Creative
Production
Editorial
SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0