Expedia Points to Extra Value in 'Arrows' Campaign

The leading travel app, Expedia today launches a new campaign bringing to life one of its greatest benefits: the way its customers earn valuable points across multiple parts of their trip, powering future travel.

The 'Arrows' campaign, created in partnership with Anomaly, encompasses TVC, Social, OOH, Audio, Cinema and Digital, and highlights the travel giant’s ability to provide travellers with everything they need, whilst also offering them a generous loyalty program. Providing extra value, Expedia Rewards enables members to earn as they travel, as well as earn additional points with air partners. Targeting those that recognise a great deal and want to be rewarded for their adventures, the campaign highlights how the benefits of one trip can roll into another.

Throughout the work, the idea of one trip leading to the next, thanks to Expedia Rewards is employed - whether that’s through the arrow visual mnemonic throughout the TVC or the use of multiple trips in other media. It’s all about saving now and earning for the next trip. 

Hector Muelas, senior vice president of global creative at Expedia Group, “Expedia’s new ‘Arrows’ campaign represents yet another step towards the brand’s promise that experiences matter more than things. The work encapsulates Expedia’s traveller-first mindset by communicating how our members get rewarded with savings and points across their trip, fuelling what really matters: their future travel aspirations.

This product truth is what led us to the arrow concept - a universal icon for what’s next. The film shows artful glimpses of reality, featuring different types of arrows, all over the world. It was directed by Nico Mendez, a close collaborator who also shot ‘Lemons’ and ‘Sand’.”

The 30’ spot will air on TV from the 15th August, online and cinema from the 24th August.