'Every Word Matters,' Says FCB Lisbon

In storytelling, we know, every word matters. And a different word, in the right moment, can change the plot entirely. 

To advertise the first Festival of Scriptwriting for TV and Cinema in Portuguese language, promoted by the Portuguese Film Academy, FCB Lisbon created a smart and fun campaign that proves exactly that. 

The two films, "Orgasm" and "Kitchen" show how an apparently insignificant word changes everything in the story.

"This really is a special work for us, as it raises a theme that is very significant to our industry: the power of words and of well told stories“, says Edson Athayde, CCO of FCB Lisbon.

The Four Hands Festival took place in Cascais, near Lisbon, and gathered some of the most prominent storytellers, screenwriters, teachers, filmmakers, producers, writers and advertisers from Portugal and Brazil, and also internationally acclaimed speakers like film director Jim Sheridan (My Left Foot, In the Name of the Father), and author of "Stealing Fire from the Gods: The Complete Guide to Story for Writters and Filmmakers" James Bonnet.