In the summer of 2015, Ontario, Canada will be the backdrop for the Pan Am/Parapan Am Games. This awesome film created by FCB Toronto captures the scale, intensity and drama of the games. The aim of the film is to also, of course, build tourism awareness and drive attendance to the once-in a-lifetime spectacle.
In the film we see athletes from all sectors descend on Ontario’s capital city, Toronto, with its famous CN Tower forming the backdrop for the ferocious battle that ensues. Baseball and horse riding alike hits the streets, mass martial arts takes place, and forest meets its match in soccer.