Production company electriclime° and Kerzner International have unveiled Dubai’s iconic One Za’abeel in a powerful new film.
The spot, directed by British filmmaker Hopi Allard, celebrates the landmark and its breathtaking visual delight by doing justice to the enormity of this epic new addition to the Dubai skyline.
One Za’abeel is home to One&Only’s first urban resort, the first SIRO fitness and recovery hotel, and the world’s longest cantilever, The Link – a futuristic boulevard floating 100m above the city.
With immersive culinary concepts by Michel-lauded chefs, glamorous nightlife and entertainment, luxury hospitality and transformative wellness, One Za’abeel is the ultimate address for the modern global citizen.
With a fashion aesthetic feel to the project, it is very architecturally focused, with the sound design emphasising the movements and building on the immersive journey for the viewer.