EDF Energy Launches Epic Road Trip Series to Support an Electric Future
Be The Fox has produced a new influencer-led film series for creative agency Brilliant Noise to drive awareness of EDF Energy's network of battery-powered energy and electric cars.
Electric Adventures is an epic road trip series across the country that uses influencers to tackle the reservations and fears that people have about electric cars and provide information about the electric vehicle network in the UK. Five episodes. Five electric vehicles. Five sets of influencers. From Land’s End to Edinburgh, Electric Adventures captures the real life adventures of the influencers and tests the limits of what’s possible in an electric car.
The first two episodes in the series launched on EDF Energy’s digital channels in June. In the first installment - 'Just for the Halibut' - family influencers the Michalaks are challenged to a family road trip to Cornwall in a Tesla S100D. In the second - Hack to the Future - YouTuber and inventor Colin Furze travels to one of the biggest battery storage units in Europe in an electric van to test the limits of battery power.
The remaining episodes in the Electric Adventures series, together with a series of social cutdowns, will be released over the summer.
Diana Ellis-Hill, co-founder and creative director at Be The Fox, said: “We're extremely proud of the engaging, authentic and creative stories we’ve told in the Electric Adventures film series, working in a truly collaborative way with Brilliant Noise to position EDF Energy as a leader in low carbon energy and electric travel."
You can read more about the series and watch episodes here.
