senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
GLOBAL
UK
USA
AUNZ
CANADA
GERMANY
FRANCE
IRELAND
EUROPE
ASIA
MEA
LATAM
Creative in association withGear Seven Creative Channel
Group745

Dua Lipa's 'Break My Heart' Promo is a Fast-Paced Visual Feast

08/04/2020
Production Company
London, United Kingdom
989
Share
Caviar's Henry Schofield directs his third music video for the British pop star

Following on from his monumental videos for ‘New Rules’ and ‘IDGAF’, Henry Scholfield has created another visual feast for Dua Lipa’s latest single ‘Break My Heart’. Taken from her new album ‘Future Nostalgia’, Dua wanted to bring forward her single and album release despite the Coronavirus pandemic, stating: “I hope it brings you some happiness, and I hope it makes you smile, and I hope it makes you dance."



Scholfield showcases some of his exceptional traits, utilising clever camera trickery, great choreography and perfectly stylised production design to create this epic emotional narrative. We follow Dua on her journey as scenarios materialise and amplify the emotional state, illustrated here through fast-paced transitions and setups, mirroring the heartfelt lyrics. Scholfield explains: “I wanted to create something that felt like that tumble dryer of emotions when falling for someone who’s pulling away from you. Dua’s performance was brilliant (as always!) taking us on her journey from vulnerable to empowered, via her playful cheeky-charming self.” 

 

The video, which was shot in Bulgaria, uses a colour palette of early Almodóvar mashed up with mid 90s styling via the iridescent surreal-scapes of Japanese love hotels. Production had their work cut out with VFX, choreography, wire work, stunts and a tilting set. The sets were built across 3 stages, and beautifully realised by production designer Mark Connell.



Production
Post Production / VFX
Editorial
SIGN UP FOR OUR NEWSLETTER
More News from Caviar
Work of the Week
Work of the Week: 20/01/23
20/01/2023
716
0
Work of the Week
Work of the Week: 06/01/23
06/01/2023
934
0
ALL THEIR NEWS
Work from Caviar
The Glitch
Alzheimer Forschung Initiative
17/01/2023
1.8k
0
Just Sold My Car
webuyanycar
04/01/2023
508
0
BCNR Concorde
Back Country, New Road
22/09/2022
8
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0