Discover the Secrets to Love Andaman's Successful Off-Season Campaign

Many businesses have been severely impacted by the covid-19 situation, which has been ongoing for more than two years. The tourism industry is likely to be one of the hardest hit industries.

It is surprising the campaign for the well-known tour firm ‘Love Andaman’ that ran during covid-19 and attracted a lot of attention because many celebrities, actors, and influencers were traveling with at a time when people were unsure about the covid-19 situation in Thailand, and many tourism and related businesses suffered during that time.

The reason is that there were fewer tourists during the covid-19 situation. Consequently, the chaos in tourist areas reduced. People are becoming more aware of the epidemic situation, allowing nature to heal itself until it is beautiful once more.

As a result, Love Andaman has the opportunity to accelerate its business by providing a point of sale. ‘Buy a tour like an island owner,’ includes a special promotion when purchasing a tour ahead of time, and the travel date can be changed at any time. This piqued people's interest greatly.

With excellent service, eye-catching promotional materials, and the support of numerous well-known individuals, Love Andaman has an endless supply of customers. However, when people want to purchase tour packages, this raises the issue of delayed responses in the chat inbox.

This is why YELL ADVERTISING advised the brand to expand their customer pickup point to Shopee in order to allow in-app package purchases. It is also more convenient and faster, reducing negotiations and inquiries when compared to using social commerce, which was previously the primary channel.

This means that the campaign has the potential to solve up to two problems: creating a point of sale from the issue and resolving sales process issues.

Using creative materials and precise media optimisation is a critical foundation for achieving the campaign's goals. Because Love Andaman has so much beautiful travel content, we can do the advertisements completely from Awareness, Consideration, Purchase, Maintenance, and Expansion to a larger audience, resulting in the following;

• 8,853 Comments
  
• 15,819 Shares
  
• 2,900 Inbox messages
  
• Leading to a total sales of 1,160,000 USD in the first month

The campaign won Silver in the Commercials, Teaser, Trailers: Cinema Teaser and Trailers category from the World Media Festivals Tourism & Travel Media Awards 2022 contest in Germany. And also the lasted won Bronze in the Best e-Commerce Campaign - Content Marketing from Asia eCommerce Awards 2022.

Understandably, the key point that makes Love Andaman successful in this case is that the brand recognises its problem of overselling and learns to use an unfamiliar but more appropriate marketing channel at the time.

Furthermore, perseverance and an open mind to see obstacles as new opportunities resulted in Love Andaman being the only company whose sales increased during the pandemic, in contrast to other competitors in the same business.