Discover More with Isobel's New Campaign for Bordeaux

isobel have created an audacious new campaign for Bordeaux Wines that launches this week in the UK before being rolled out across other key territories including China, Japan and USA.  

The  €20 million campaign - Bordeaux’s biggest to date - includes advertising that carries the strapline ‘the more you look, the more you discover’ and encourages wine explorers to discover more about the wines of Bordeaux whilst highlighting the ‘diversity’ of the world-famous French wine brand.

The campaign, in the tradition of French poster art from the ‘20s and ‘30s, features seven executions with the bottle (representing Bordeaux) central to each.

“The campaign is about discovery” explains Rob Fletcher, Creative Partner, isobel “There are many dimensions to Bordeaux wine and it’s a brand that demanded and deserved a different approach - a simple, elegant campaign that shakes things up a bit ”.

isobel previously created the award winning 'Good food would choose Bordeaux' campaign whilst working with the Conseil Interprofessionel du Vin de Bordeaux (CIVB) in the UK.  isobel were then appointed to the global advertising account for Bordeaux wines at the end of 2013 following a worldwide tender. 

Francois Jumeau, Director of Marketing CIVB, commented: “The complexities of communicating Bordeaux wines in our different and varied markets can not be underestimated.  We believe the campaign we have created effectively enables us to engage with wine drinkers throughout the world and we can’t wait to see the results.”