Dirty’s Eli Sverdlov Owns It with Latest Campaign for Littlewoods

In collaboration with St. Luke’s, Littlewoods' latest campaign drafts in the fantastical directing style of Dirty’s Eli Sverdlov to encourage us to 'Own It'.

The film follows a female lead, played by Jennifer Biddall, who journeys through a large scale calendar world which directly connects to key, real life moments – and with the help of Littlewoods 0% interest payment offer – keeps in control of the moments that matter.

Shot on location in Romania's enormous Bucharest studios, the world of the film combines large scale production set design, courtesy of Mark Connell, with integrated post elements from the very talented, Gravity.

A little more about Eli Sverdlov from the Dirty team...

A creative once said of Eli: “it’s as if Tim Burton had a happy childhood”.

With tonnes of experience shooting high profile campaigns across the world, Eli Sverdlov is a director whose unique and original style is widely respected. Often bringing a sense of magic and playfulness, Eli is skilled at telling stories of a fantastical nature. Eli is equally known for his adaptability and collaborative work ethic, which makes him the nicest, Dirtiest man going.

Amongst his most high profile work are films for LV=, Pelephone, Jim Beam (starring Mila Kunis), Coca-Cola and Duracell. His rich archive of work also includes films for Fiat, Subaru, Mitsubishi, Orange and lots and lots of other big, cool brands.