Director Sergii Shevtsov Signs to Institute

Institute, the award-winning commercial production company, announced that director Sergii Shevtsov has joined its roster for US representation. Born in Kyrgyzstan, raised in Ukraine, and now based in North America, Shevtsov brings over a decade of agency-side experience to his craft and has quickly made a name for himself internationally since launching his directing career in 2020.

“Sergii understands the art of smart and concise storytelling that isn't afraid to be bold, sincere, and sometimes absurd,” said Tori Palmatier, managing director at Institute. “He has a distinct and beautifully cinematic visual style that allows him to thrive across genres. He brings his experience as a creative director to his work, and we’re incredibly lucky to be working with him.”

Over the course of Shevtsov’s agency career, working his way up from copywriter to creative director, he fine-tuned his storytelling instincts and learned about production and post-production firsthand. Shevtsov’s exposure to the processes of developing treatments, casting, running a set, and shepherding a project through post, all inspired him to get behind the camera himself. Embarking upon a directing career, he quickly built up a portfolio working with Ukrainian clients including The Hockey Federation of Ukraine and DTEK Energy, as well as international brands such as Burger King and McDonald’s. His work is notable for its smart visual comedy and pacing, with cinematic compositions that often bring an element of surprise to the viewer.

“Production was always the most engaging part of the advertising process for me, so it’s been very rewarding to be able to successfully transition to directing and to tap into my creativity in a new way,” shared Shevtsov. “It’s a huge milestone to be entering the U.S. market, and I’m thrilled to be partnering with Institute to take this next step in my career. I can’t wait to see what we’ll accomplish together.”