Director João Retorta Goes Back to School with Energetic Sports Direct Spot

To mark one of the most monumental back to school happenings in history, Bullion’s João Retorta presents us with this highly energetic take on the landmark moment. Long-time collaborators Mox and Bullion have joined forces once again in this latest piece for Sports Direct. Viral Tiktok duo Ollie Ball and Jacob Pasquill lead the campaign

The back to school spirit is honoured by keeping the kids at the centre of the piece, and the energy overflowing. Bullion and Mox made the decision to cast and feature real sports teams, lending an authentic feel to the spot. 

João’s use of multiple cameras portrays all of the excitement that being reunited with your mates might hold. We see groups of friends and sports teams coming back together on their first day, and loving every minute of it. Retorta opted to flip the perspective on this one, often putting the cameras in the hands of the kids to capture the essence of youth culture, energy and cool that Bullion is known for. The unique connection between school kids and sport shows Sports Direct at its dynamic best.