Director Charles Burroughs Shoots New Spot for Dettol Australia

Mad Cow’s newly signed director Charles Burroughs has recently been here in London, all the way from Quebec City, to work on this lovely new spot for Dettol Australia through McCann London. Shot over two days in the city and cast with authentic Aussies, it’s a smart, bright commercial that is in keeping with the Dettol brand and ethos. To make the Australian set up as believable as possible, a house with palm trees in the garden was used for the ultimate tropical feel. With clever cuts and transitions, it’s a relatable ad that provides all the key brand info in a clever take on a housewife/husband’s busy day. With Charles is moving permanently to London in October....more fun shoot days on the way!