DFS Congratulates 'Great Brits' for Bringing Home Gold in Latest Ads

Throughout the Rio Olympics, DFS are promoting their official Team GB partnership and celebrating the hard work that goes into getting to the top of your game. The campaign heroes their three Team GB ambassadors – who have all had amazing success in Rio: Cyclist Laura Trott’s two Golds - which also made her the first British woman to win four Olympic Golds; Gymnast Max Whitlock’s two Golds – his Men’s Floor victory marking Great Britain’s first-ever Olympic gymnastics Gold; and swimmer Adam Peaty, who won Team GB’s first medal by winning Gold for the 100m Breaststroke, smashing his own world record and ending GB’s 28-year wait for a men’s Olympic swimming  title.

Krow, the agency behind DFS’ ‘Great Brits’ campaign has celebrated each of them in a series of tactical digital OOH ads and today congratulates them collectively with a ‘gold’ themed digital OOH campaign which is live in all premium digital sites around the country.

Darryl George, Creative Director, krow communications said: "Laura, Max and Adam have peddled, back-flipped and swum their way into the hearts of the British public, scooping up shedloads of golds along the way. These ads go someway to showing how much we appreciate and admire their hard work."