Devoted Athletes are at the Heart of Sportswear in Campaign for Sports Store Distance

​Soldats and BETC have decided to put the sport back at the heart of sportswear with the 'Rob It To Get It' for Distance.

​For a day, Distance store challenged customers to run fast enough to steal its most coveted items, with the sprinter Méba-Mickaël Zézé as the security guard. This film, directed by Victor Sellier, underscores the brand's dedication to promoting sports and its unique way of reserving sportswear exclusively for the most devoted running enthusiasts.