Delta Spoofs Top TV Series in New Campaign Highlighting Airline’s Customer Innovations

Travel woes get an Emmy-inspired treatment in a new Delta Air Lines campaign that parodies top TV series. In three network-worthy spots, Delta highlights the convenience of its innovative customer solutions, including the airline’s Flight Weather Viewer app, RFID baggage tracking technology, and biometric boarding passes.

The cinematic campaign will make viewers forget that they’re not watching the latest episode of their favourite primetime series. 'Turbulence' harnesses the drama and intrigue of a primetime political drama series and features a Capital City power player balancing her travel needs with her distaste for rocky plane rides. 'Co-Pilot' pays homage to a witty political comedy satire and features a charismatic and at-times simple vice president dealing with lost luggage. 'The Flight Deck' pays tribute to a gritty crime thriller with a suave government agent and FBI fugitive hunting down notorious criminals without the need for a printed boarding pass.

Atlanta-based creative agency Moxie developed the series, which was helmed by DECON directing team JEAN.