Deichmann Shows Us What Style Is with Bold Sneaker Campaign
Style is something different for everyone: some show it through their personality, others through the brands they wear, the things they think or simply do. Deichmann offers the right sneaker for every style. And big brands - Nike, Adidas, Puma and Fila for example.
Under the campaign motto 'You have your style. We have the sneakers,' Deichmann will be showing new European films online on social media (YouTube, Instagram and Facebook). The campaign, from Grey Düsseldorf, illustrates the sneaker competence of Europe's largest shoe retailer and stages the diversity of models from international brands in a hip, raw street style.
"Our follow-up campaign to the Spring Flight again stands out clearly from conventional vignette formats," says Francisca Maass, CCO at GREY. "Film, typography and visual effects combine to create a fast-paced mix - with each style embodying exactly the world that suits the respective target group."
The campaign includes 20-second pre-rolls, a 60-second online version, and various social media formats that are specifically dedicated to individual styles. The films were produced by Czar Berlin under the direction of Hauke Hilberg in Belgrade. Post production was also provided by Czar. Supreme Music provided music for the spots.
