Dear Friend Signs Directing Duo Plummer + Strauss for Canadian Representation

In a strategic move that underscores their growing presence in the Canadian marketplace, Justin Plummer and Martin Strauss, collectively known as Plummer/Strauss, have announced their partnership with Dear Friend for exclusive Canadian representation. This collaboration marks another pivotal moment in the careers of the director duo, known for their adept use of dynamic camera techniques paired with their ability to craft visually stunning narratives.

Plummer/Strauss first crossed paths with Dear Friend in 2023, where both teams spoke about their ambitions to move into a space where culture and creative trumped everything - in early 2024, they bid and won their first production with Wasserman for Dexcom. A spot that reaffirmed each other's choices that Dear Friend was the perfect home for the duo to grow into the Canadian marketplace.

Since their inception, Plummer/Strauss has garnered acclaim for their innovative approach to filmmaking. Their work has been recognised with prestigious accolades such as the Young Director Award and inclusion in SHOOT Magazine's revered New Director Showcase. With a diverse portfolio spanning commercials, branded content, and films, they have collaborated with brands including PayPal, SalesForce, Dr. Scholls, Ralph Lauren, Ben & Jerry's and more.

The decision to join forces with Dear Friend for Canadian representation signifies a strategic move for both parties as they seek to expand their reach and explore new creative opportunities in the Vancouver and Toronto marketplace. Dear Friend, known for its commitment to nurturing diverse talent, provides the perfect platform for the duo to showcase their distinctive style and further establish their presence in Canada. Mark Chisholm, founder of Dear friend noted - “Not only are these guys a pleasure to collaborate with, they’re both idea machines. They do their homework on the client, and bring a level of technical brilliance to the script. We all had our jaws dropped in video village after each take on our first production together.”

Commenting on the partnership, Justin Plummer expressed this about the collaboration, stating, “The Canadian market has always excited us, and we’re stoked to be entering it with the great team at Dear Friend.” 

Martin Strauss echoed his sentiments, adding, “Collaborating with Dear Friend has felt natural for us. We both approach projects with the intention of pushing them to their creative limits.” 

For Dear Friend the addition of Plummer/Strauss to the roster further solidifies their position as one of the shops to watch in Canada. Partners Mark Chisholm and Garth Collins commented "After our first production with P/S it was obvious that we needed to sign them. Both divide and conquer on set with their punctual understandings of camera technique and talent focused direction. We’re lucky to have them on our team.”