DDB & Tribal Amsterdam Gets Its Paws on New Volkswagen Campaign
DDB & Tribal, Amsterdam has created a new commercial for Volkswagen in the Netherlands, showing a determined dog’s quest to sit in the front seat.
The commercial shows a family on a day out with their dog, who at several points during the day practises sitting upright like a human. In the end, he succeeds. The final line reads, ‘A new Volkswagen. Who wouldn’t want to sit in one?’
“In a typically Volkswagen way, this ad shows how everyone – human or animal – enjoys their Volkswagen,” says Ivo Roefs, Co-CEO at DDB & Tribal Amsterdam.
The film is now live on TV and online, with a radio commercial also scheduled.
You can watch the new ad below:
