David Lloyd Keeps Families Active in TV Spot

For Chief and TBWA Manchester, Pickled post produced this fab creative for David Lloyd, designed to encourage families to come together and keep active.

Chief’s studio in Manchester saw Pickled’s Craig Reeves and Danny Jones supervising the shoot, providing assistance with VFX plates and advising alongside directors Liam & Grant on how shots would come together during the compositing stage. Shot on an Arri Alexa at 4k with VFX carried out throughout the Pickled virtual network within Autodesk Flame and the Foundry’s Nuke.

Pickled collaborated with directors and production to visualise and build the 'expanding sofa', which was a mixture of shot practical assets that were composited together in the finish.

Overall there were four deliverables of varying length, each containing stretching sofas, green screen compositing, beauty work, screen replacement, clean up and lens flare enhancements

The Pickled network seamlessly brought together artists, working with London directors Liam & Grant and Manchester based Chief and TBWA.

For more, please visit: Pickled.