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Dare Launches Platform That Transforms Offices into Handbell Choirs

17/12/2018
Advertising Agency
London, United Kingdom
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Online experience turns your phone into a handbell by reacting to movement

Experience, brand and engineering company Dare is putting a twist on the traditional Christmas this year with the launch of its interactive web app, SlayBell. 

Visitors to thisisxmas.com are encouraged to group together with friends and colleagues to form a handbell choir, using nothing but their phones. The experience ‘transforms’ your phone into a handbell by reacting to movement. Each person can assign themselves a different musical note, so choirs can be formed instantly.

You can play anything you like (ever fancied hearing a festive version of Word Up?) but instructions for Good King Wenceslas and Jingle Bells are provided for groups of 5 or 8 people.

Dare has already posted a music video of themselves performing Good King Wenceslas on social media, and is inviting others to do the same using the hashtag #slaybell.

Michael Olaye, CEO at Dare, says: “Christmas should be all about coming together - what better way to do that than with a handy musical web app in the office, at home or down the pub with family and friends? We’ve certainly had a lot of fun making this, and we hope others can enjoy it too. Maybe we’ll see even better attempts by other people using it!”

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