Danone Celebrates 100 Years of Yoghurt with Guerrilla Print Campaign
French multi-national brand Danone turns 100 years old today, and to celebrate the occasion the brand travelled back in time, searching deep in their archives to bring out their very first advertisement prints.
The posters, which were recreated by BETC Paris, were then used to decorate and brighten up the grey February streets of Paris in a guerrilla-style outdoor campaign.
Check out some of the prints below.
