Dame Valerie Adams Shows How Small Leads to Great in New AIA Campaign via Bullfrog

AIA New Zealand heroes its science-backed health and wellbeing program AIA Vitality to New Zealanders with an integrated campaign from Melbourne independent creative agency Bullfrog.

Busting the myth of overnight success, the ‘Small Steps Matter’ campaign champions the power of small, achievable steps when it comes to our health and wellbeing whilst educating the audience on the unique benefits that AIA Vitality offers.

Says Angela Busby, chief strategy officer: “In a sport where success is measured in centimetres, no-one knows the power of small steps more than Dame Valerie Adams. We want to show Kiwis what they can achieve with their health and wellbeing and how we can help them get there.”

Says Chris Steele, planning director, Bullfrog: “This year the world is already focused on high performance sport, so we wanted to remind New Zealanders that while our individual goals and dreams might be different, the way to move towards them is the same for an elite athlete as it is for you and me.”

Says Dalton Graham, CEO, Bullfrog: “Working with a purpose-driven organisation like AIA New Zealand is fantastic. The category had drifted to a sea of sameness recently, and we think this side of Dame Valerie’s story and the strategy behind ‘Small Steps Matter’ will earn AIA New Zealand a great share of attention in the market.”

The integrated campaign ‘Small Steps Matter’ launched via an integrated media strategy by leading independent media agency Together.