Czech Campaign Takes Chilling with a Beer to a Whole New Level
Beer brand Plantan has turned itself into a verb with their new campaign from WMC/Grey.‘To Plantan‘ is the act of lying doing, unwinding and enjoying a beer – and in their super chilled new TVC, everyone seems to be joining in.
The spot was directed by Dominik Miskovsky, who was also DOP on the job. He brings a hazy, bucolic vibe as well as a comforting, photographic stillness to the film. This hero video is accompanied by a series of comedic instructional videos that zero in on the characters from the main film.
And if your Czech is a little bit rusty, check out the translation below:
I've been doing it for a very long time. By the water, in a forest, in a cottage ... Plataning.
Recently it has become a huge trend…
Everywhere you look somebody is doing it..
My friends ... family … and even my grandmother ...
And it is spreading really fast.
From my point of view…about 150 degrees…Plataning is a phenomenon, which is worth trying!
Enjoy Platan up to the bottom.
“Platan… put your thirst on its back”
