Cristiano Ronaldo Takes the Long Walk in Clear Campaign with Cherry Cherry VFX

Cherry Cherry is celebrating their recent collaboration with director Ben Jones and the team at MullenLowe Singapore, whose long lineage of work with sports brands helped create the latest bold campaign for hair care company Clear. This campaign is due to be released worldwide, reaching a vast global audience.

Featuring Cristiano Ronaldo as the centrepiece and spokesman for the brand, it is the films intention to feel more focused on the hero rather than the more traditional hair product commercials. Cherry Cherry creative director, Hugo Saunders was VFX Supervisor on set, ensuring the team captured all the drama and nuances of the production required to go above and beyond what the client expected with the CG and 2D creative artists. 

The team at Cherry Cherry used Flame, Nuke, C4D and After Effects, coming together to create the visually appealing and immersive campaign.  

Hugo says: "Working closely with the director and the agency, together we created an amazing environment for Ronaldo to be in. We were tasked to do this with mainly 2D solutions and it gave all the artists a great opportunity to get really creative. It was great to really experiment with multiple techniques to help bring the client's brief to fruition."