Cream Presents an Edgy New Look For L'Oreal's Garnier 'Neo'

In the world of Television Commercials where creative concepts are routinely being researched so heavily that the original creative idea is whittled away to almost nothing by the time the film gets to air, it is refreshing to see the new Garnier Neo deodorant film directed by Charley Stadler. 

When the script first arrived with Charley at Cream Directors, the team thought it was wonderfully edgy but were very sceptical that in the highly conservative world of health and beauty the client would approve the agency's radical approach.  

However Cream Directors were delighted when Charley was given creative freedom to explore the brave new direction that Publicis Moscow has taken with their current output of work for Garnier. Charley shot the film through Film Service Moscow.