Cracker Barrel Mac & Cheese Enjoys an Award Worth Winning in New Spots

CP+B is launching a new TV campaign titled 'Award Worth Winning’ which introduces Cracker Barrel Macaroni & Cheese, a new product that puts award-winning Cracker Barrel cheddar in a new boxed macaroni and cheese. Using the cheddar’s 60-year award-winning history, the campaign centers on the idea that Cracker Barrel cheese outranks other awards.

The 30 and 15 second TV spots feature Trophy Man, a Cracker Barrel Macaroni & Cheese superfan, who takes a lighthearted and critical eye at all the competitions out there – from dog shows to bowling tournaments to spelling bees – to show that the most important award is for delicious cheddar. The campaign is also supported by digital, in-store and social efforts.