CP+B Boulder's Hilarious Spot for Fruit of the Loom Challenges Stereotypes about Toughness

According to Fruit of the Loom, wearing a really soft tee does not mean you, yourself are a softie. But just in case you need proof, they found a guy willing to put that theory to the test through a series of arduous demonstrations that include riding a grizzly and shaving with a hatchet. Is he overcompensating just a tad? Probably, but that’s what makes it so interesting.