Cosy Family Scenes Warm the Heart in Morrisons' Christmas Ads

UNIT loved collaborating on the latest Morrisons Christmas campaign created by Publicis London and directed by Moxie’s Neil Gorringe.

These charming films follow a traditional theme and highlight family values at Christmas.

In ‘Free From’, we see a heart-warming relationship between two siblings where the older brother supports his younger sister though out some festive rituals such as feeding reindeer and the nativity play, with words of encouragement to ‘go on’ when her confidence is low. 

In ‘Christmas List’, we see a mother who has all her festive wishes come true as she is surrounded by all her family on Christmas Day.

The campaign focuses on classic festive scenarios with lots of Christmas jumpers and good-looking Christmas food.