Composite Decking Brand Trex Taps into Human Connection with Latest Campaign

As TREX’s lead brand and advertising partner, BUNTIN worked hand in hand with the leading composite decking company to create a new advertising campaign infused with humanity and warmth at every touchpoint. Centered around the relatable and emotional story of a dad and daughter’s special connection, the campaign dramatizes the idea, “At Trex, we see it too.”  

Filmed at a stunning real location in Annapolis, Maryland, and shot by award-winning director Lisa Rubisch with production company Park Pictures, this is the brand’s first foray into a more emotional, less functional territory that positions a deck as a place to create a lifetime of memories.

TV commercials will launch on January 1, 2022, across channels including HGTV, Food Network and Discovery – but the campaign extends far beyond TV to social, digital, web, activation, radio, print, partnerships and more.