Commonwealth Bank Champions Small Business in Latest Campaign
M&C Saatchi, Sydney has launched Commonwealth Bank's latest Business Banking campaign, 'For however you do business'.
Based on the insight that the motivation to go into business is often driven by a desire to do things differently, in your own unique way and on your terms, the spot represents six businesses that march to the beat of their own drum, capturing the energy and spirit of Australia at work.
The campaign speaks specifically to small-to-medium businesses in Australian regional and metro areas and it will roll out across TV, out-of-home, radio, social and digital channels.
Says Tim Green, Creative Director at M&C Saatchi, Sydney: "This campaign celebrates what it is to be in Australian business today and CommBank embraces the fact that no two business owners work to the same rhythm."
