Chief Unites Cities of Europe in ‘Street Art’ Titles for BBC Euros 2020 Coverage

Chief Productions has produced the titles sequence for BBC Sport’s coverage of UEFA Euros 2020. Due to air for the first time on Thursday night’s Launch show on BBC1, the title sequence features original animation to reflect the scale of the tournament (the first to be played at venues all across Europe) and encapsulates the culture, spirit and heritage of the nations involved.

The brainchild of Ben McFarlane (head of post at Chief) and director and football artist Yoni Weisberg, the titles are the result of a successful pitch to BBC Sport back in 2019 and in Yoni’s words ‘aim to highlight the excitement and carnival atmosphere of the Euros.’  

Creative lead for BBC Football Mark Woodward added: ‘Chief made the most impressive pitch and have fully delivered on it.  We’re delighted with the final sequence and feel it will appeal to the full sport-watching demographic of the BBC audience.’