Carwash Brushes Get Down and Dirty in Latest Hyundai Campaign via Innocean Australia

Colourful stuff from Hyundai this week as it launches its Compact SUV with new creative from Innocean Worldwide Australia.

A young couple take their new Kona through a car wash, but the brushes follow it out and give it some extra special loving. The music track was composed especially for the spot and Hyundai have already received numerous calls from people asking what it is and where they can download it.

Says Steve Jackson, executive creative director, Innocean Worldwide Australia: "Who would've thought car wash brushes could twerk and gyrate like that? But, then again, it is a rather sexy looking car. We're striving for work the Aussie public love to watch and talk about and hopefully this one resonates like the last two big campaigns, both of which resulted in fresh consideration for the brand.

Says Andrew Knox, GM of marketing, Hyundai: "We put our faith in Steve and his team and the result is something that's fun and really stands out. We're up for big ideas and we're excited about what Jacko has up his sleeve in the next 12 months."

The campaign will be seen across TV and cinema, outdoor, digital, print and has included a Dance Off activation and a consumer promotion through Sunrise.