Carousell Appoints 72andSunny Singapore as Creative Partner

Carousell, one of the world’s largest and fastest growing classifieds platforms, has appointed 72andSunny Singapore as its creative partner for 2021 to lead cross-market campaigns and activations. The agency was awarded without a pitch and is a continuation of the ongoing relationship between Carousell and 72andSunny.

Carousell first appointed 72andSunny for its brand launch in 2019. The agency created a regional campaign positioning Carousell as a unique peer-to-peer community where buyers and sellers don’t just transact but connect in multiple ways to open up more possibilities. The integrated campaign included hyper-contextual films, out of home, digital and social assets for key segments and need states.

Following that, 72andSunny helped Carousell spark an influencer ‘reboxing’ movement so second-hand products could get a new lease of life, and most recently launched a conversion campaign for its automotive vertical in late 2020.

This most recent appointment comes on the back of 72andSunny being awarded OPPO’s global brand partner, following a multi-agency pitch.

Cassandra Leong, brand lead, Carousell said: "As we grow our brand and offerings, we need a strategic and creative ally who shares our ambition, understands our business, and is a genuine collaborator, so we get better together. 72andSunny has demonstrated that and we’re excited to reunite again.”

Ida Siow, president, 72andSunny Singapore added: “The only thing better than new partnerships is sustaining strong long-term relationships. We’re proud of the work we have done for Carousell, but perhaps even prouder that we are in this for the long-haul, to truly help Carousell win the future.”