Carlsberg's 'Breathalyzela' Only Works if You Drink Responsibly

Banned or not, the Vuvuzela has become an icon of football fandom. Now for the UEFA Euro, Carlsberg is bringing back the somewhat irritating horn for a good cause. To help fans celebrate responsibly, Carlsberg has invented the “Breathalyzela” – a re-engineered vuvuzela that will only play its notorious tune if the user’s alcohol level is below the binge drinking limit. 

Created in conjunction with CP+B Copenhagen, the Breathalyzela is an engaging way to show that if you’ve had one too many, it becomes harder to support your team when it really matters. And in order to start a dialogue around responsible drinking, Carlsberg shipped the Breathalyzela to France to be used in the Euro Fanzones.