Campaigns & Grey and Nissin Spice Up Cup Noodles

Neuron, the second ATL agency of Campaigns & Grey, teamed up with Nissin to launch a campaign for Nissin Cup Noodles’ new spicy hot beef flavour in the Philippines.

The campaign aimed to draw from the audience, a powerful craving for cup noodles with the juiciness of flavourful beef and an intense kick of spice, all while also promoting the Japanese equity of the brand.

What resulted was a visually arresting spot that fuses Japanese culture with Filipino humour.

With this Spicy Hot Beef campaign, Neuron aims to show that they have truly mastered the brand character of Nissin Cup Noodles and are ready to take on even more creative collaborations in the future.