C Spire Appoints Lewis as Agency of Record

Full-service creative agency Lewis, has been selected as agency of record (AOR) for C Spire. C Spire is a diversified telecommunications and technology services company that provides world-class, customer-inspired wireless communications, fibre Internet for consumers as well as a full suite of fibre Internet, wireless, IP Voice, data, cloud and managed IT services for businesses and enterprises. 

Lewis’ scope of work includes strategic planning, business intelligence, media planning and placement, creative development and production. The assignment spans all lines of business including Home Fibre, Wireless and Business.

The incumbent agency was Tombras.

“Lewis is much more than an ad agency,” said Suzy Hays, CEO of C Spire. “We were impressed with their strategic, creative, and media recommendations that leverage data and align with our business goals to help move C Spire forward.” 

“C Spire is exactly the sort of brand we get excited about,” said Ellen Faulkner, CEO of Lewis Communications. “We love their well-earned reputation for innovation, but also that they are hungry for an agency partner that knows how to deliver a deep, strategic marketing that is rooted in effectiveness.  Lewis is laser-focused on growth and data-driven results, and we know that our cross-channel team is going to help this iconic brand continue its growth both for the immediate and long-term future.”

With offices in Nashville, Birmingham and Mobile, Lewis has built a strong roster of clients across categories. The agency serves as an extension of brand marketing teams, delivering results-based solutions that span traditional creative, digital activations, strategic media planning and buying, influencer activations, and more. Current Lewis clients include Kentucky Bourbon Trail, LED Technologies, Ascend Federal Credit Union, ALS Network, Orlando Health, and others.

Lewis has already begun work for C Spire, with initial creative expected to roll out in July, 2024.