Boys+Girls Debuts Stunning Ident for Screen Ireland

Screen Ireland/Fís Éireann the development agency for the Irish film, television and animation industry has recently launched its new Brand Platform, ‘...For The Story Makers’ which has been devised and created by Boys + Girls. 

On the back of a number of incredibly successful years for the Creative Screen industry in Ireland, Boys + Girls were tasked with repositioning Screen Ireland's brand for this modern era of Film, Television and content. 

‘For the Story Makers’ recognises the importance of the wider community of people who work to make the Irish Film, Television and Animation industry what it is today. From lighting through writing, through props, locations, acting and directing. 

This new positioning has been brought to life with a new brand design system, with an updated dynamic 3D logo and identity. 

The updated Screen Ireland logo forms the central inspiration for the brand identity system. Breaking apart the screens that make up the logo and aligning them side-by-side forms what we call The Storyline, Screen Ireland’s own unique film strip. 

Working with 3D motion designer Mario Domingos to realise the four screens from our brand identity as rich and glossy glass screens, which act as vehicles for delivering all aspects of both film and television productions. These screens are either treated as beautiful, abstract glass objects that reflect and refract the light or instead be filled with imagery or footage from all kinds of Irish film, television and content productions.

Screen Ireland's three-dimensional screens needed to inhabit a physical space that has true atmosphere and volume. Boys+Grils created one that’s familiar to us all – a virtual cinema where projector lights dance and illuminate dust particles floating through the air. 

To signal Screen Ireland’s support and association with film productions, Boys+Girls created elegant and powerful brand idents, which appear either before or after Irish theatrical releases for film and television respectively. 

The entire piece was beautifully sound designed and composed by the talented team at Folding Waves. 

Boys + Girls also created brand assets to sit at the top and tail of clips or footage allowing Screen Ireland to effectively brand any piece of film, television and content without affecting their intended integrity.