Bonds and Special Group Australia Launch ‘Dusty ‘n’ Rusty’ Content Series

Bonds has launched a sitcom series made up of six micro-episodes titled ‘Dusty ‘n' Rusty’. The series stars AFL champion, Dustin ‘Dusty’ Martin, and Australian comedian Brett Blake, who plays Martin’s long lost twin brother, Rustin ‘Rusty’ Martin.

Set in Dusty’s ‘home’, the episodes follow the ups and downs of the two as they are forced to live under the same roof dressed only in their trunks due to a broken thermostat.

Created in partnership with Special Group Australia, the six-part series will run across YouTube, Kayo and Facebook.

Kedda Ghazarian, Marketing Manager for Bonds, said: “At Bonds, we create comfy undies for all men and these entertaining sitcom episodes are a fantastic way to remind Aussie men what we’re all about. Dustin is a long standing and valued member of the Bonds’ family which made him the perfect fit for our first ever content series.”

Toby Moore, Creative Director, Special Group Australia, said: "To get men to connect with Bonds throughout the AFL season, we decided to use the biggest name in the game, Dustin Martin, in an unexpected way. By pairing him with his little known ‘twin brother’, Rustin Martin, we created The Odd Couple in undies with the help of Max and Broden from the Aunty Donna gang, allowing us to hurl some awesome weirdness at the sports loving Aussie."

The series launches with the first two episodes, with the rest to be released across the footy season.